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09 years electronic screen Market Analysis

Time:2017-04-19    Visit:

According to Analysys International released "Enfodesk China outdoor electronic screen Market Annual Report 2010" comprehensive data show that in the outdoor electronic screen market segments, 2009 mobile TV market contrarian rise beyond the commercial buildings accounted for in the first place in the outdoor electronic screen market, and in the subdivision of manufacturers, with China and other manufacturers revenue growth the advantage is further reduced.
 
                          
 
                 
 
                

In industry segments, until 2008 is a commercial building electronic screen advertising led by Focus Media to lead the market forward, 2009 is the main mobile TV and LED large screen advertising trend growth. Analysys International Statistics show that the fourth quarter of 2009, mobile TV operators in the field of advertising revenue compared with the same period in 2008 increased by 2.35%, while the 08 commercial buildings compared to the same period last year fell 6.74%.

In 2007, manufacturers, Focus Media in the absolute leading position in the market in 2008, oligopoly fast track market structure has been formed, in 2009 this trend is more obvious, Analysys International data show that affected by the restructuring of the business itself, the Focus Media's market share has fallen to 30%. 2009 mobile TV market growth momentum is relatively rapid, Vision China, Towona, bus line and other major manufacturers share have increased, which, Vision China is increased from 11.2% to 08 years 09 years 15%, the largest increase. In the aviation field of new media Air Media, while expanding the traditional channels, leading to decline in the market share, but in the aviation field of new media monopoly advantage is still unshakable.

This means that after the development of the 2009, the field of outdoor electronic screen segments in the industry has been basically completed the integration. In addition to LED outdoor large screen areas, other major market segments are one or two big, further enhance market concentration.

To learn more China outdoor electronic screen advertising market, please refer to ENFODESK or contact Analysys International Analysys International (Analysys International) customer service department.
Research definition
Outdoor electronic screen advertising is defined as: commercial buildings, supermarket, public transport and other channels or outdoor venues, with LCD screen or LED screen form (not including the framework of FRAME digital advertising) commercial terminal advertising system, mainly to broadcast TV programs and other programs or pure advertising as a means of expression. The research includes 9 main channels, namely: commercial buildings, supermarket, hospital, drugstore, aviation terminal large outdoor LED, bus TV, school, train station, other channels, this study mainly covers commercial buildings, air terminal, LED bus, large-scale outdoor electronic screen media etc..

The electronic screen advertising is defined as commercial buildings in the city office building, apartment building, installation of electronic screen advertising business terminal system, usually installed in the elevator, not including golf, cinema and other channels within the scope of this study, not including the system framework of FRAME advertising building.

The definition of the electronic screen advertising is: in the airport, the machine is installed on the LCD screen business terminal advertising system, generally installed in the airport room or on the plane, the scope of this study does not include the airport FRAME framework advertising system.

Metro bus electronic screen advertising is defined as: in the city public transport (bus and rail) LCD screen commercial terminal installed on the system, the research scope, the overall size of the market mainly refers to the nationwide operations and sales of electronic bus screen media network operators in the income scale, does not include car TV for a single small and medium-sized city sale the.

Outdoor LED screen advertising is defined as: LED the place other than at home to see (light emitting diode) display large size video display technology, is the carrier in the form of outdoor advertising in color, image of the activities as the main content, you can also add some static elements, the area can be compared with the outdoor big, can be in place can also be in the indoor outdoor (non home).

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